One of the most mind-boggling tasks that several UK companies face nowadays is how to communicate with the youth of today. It’s clear how drastically different the younger generations are now compared to the Gen Y, Gen X and baby boomers. People from Gen Z are growing up in a fast-paced world that is powered up by advanced technology. It’s no wonder why many companies are scratching their heads as to how they could relate and remain relevant to the youth.
Brands do need to step up their game and strive to make changes in the company to survive. If you are one of the people struggling, we are here to help you. Here are things you can do to improve your brand imaging:
Use the latest tech
The youth is always fascinated by the newest gadget and gizmos. You can never go wrong with using newly released technology to impress them and capture their attention. Especially if you want to do a student brand activation campaign, you need to pull out all the show-stoppers.
You also need to be skillful and adept at handling various social media platforms. They love brands that know what to do with hashtags and emojis.
The youth are more conscious about which brands they’ll support. Unlike in the past, the children now are more politically and socially active as they are empowered to do great things with the help of technology. They are also aware of various issues and problems from all over the world, and they are undoubtedly against brands that harm others and their surroundings.
One of the most vital movements that the youth supports nowadays is the green movement. Hence, a lot of companies are trying to lessen their carbon footprint and reduce their environmental wastes. The youth encourages companies to contribute to the greater good and help make a more sustainable world. If you are doing your part and driving change, they will be able to resonate with your brand.
Use their language
In the world of memes and gifs, it’s crucial that you have a deep understanding of their lingo. The youth have their own slangs that they use in their day-to-day conversations. They also have various unspoken rules in the social media world. There are things that they consider “uncool”, and you should consider learning everything there is to know about it. This way, you can indeed make a connection with them.
Brands that have a lot of humor are what kids are looking for. But, what was funny then may not be as amusing to the kids nowadays. Puns, irony, wit, and slapstick still works on them, but they have a new kind of humour that they like. Self-deprecating ones are the most popular to them.
These are the essential tips you need to follow to connect with the youth of today. If you follow these, you will undoubtedly see a significant change in the success rate of your company.