If you are one of the many people who decided to quit their full-time job and go it alone with your web designing skills, this article was written with you in mind. It’s a cut throat world out there, with so many freelancers ready and willing to create professional looking websites for new businesses, and with that in mind, here are some useful tips on how to get ahead of the pack.
- Focus on Social Media Marketing – Create accounts with Facebook, Twitter and Instagram, then post quality content about all aspects of web design, which should result in quite a following. Social media marketing (SMM) is perhaps the most cost-effective way to reach budding entrepreneurs, and while it might take some time to create a good following, it is likely to provide you with many clients.
- Use Business Templates – When a potential client contacts you, the first stage is to meet and find out exactly what they are looking for in a business website. Once you have all the necessary information, you can use a website proposal template from an online provider to create a professional looking proposal that covers every aspect of the project. There are many advantages to using a cloud-based proposal template – you will be notified when the client has viewed – and you can work on the proposal wherever you happen to be, all you need is a device and an Internet connection.
- Offer your Clients Options – It is common for a new business to be a little unsure exactly how they would like their website to look, and by changing colours and graphics and saving copies, you can embed a range of design options into your proposal template. Yes, it involves a little more work, but if you can showcase 2 or maybe 3 different concepts, the client has more of a choice.
- Be Customer Focused – Simply put, if you make sure that every single client is happy with the end product, your business can only grow. Attention to detail and listening carefully when the client is explaining their needs will ensure that your clients are very happy with your services, and as time passes, you will be recommended to others.
- Stick with WordPress – Rather than being a jack of all trades, it makes sense to specialise in one content management system and WordPress is head and shoulders above the competition when it comes to web design. The open source software is easy to use and with free online tutorials, it won’t take you long to hone your skills, and the more projects you complete, the higher your skill level.
Your website is a critical component to your success and the site should reflect the quality you want to be associated with. As soon as a potential client hears about you, they will go straight to your website and it is nothing out of the ordinary, this is not a good start. Your site is your portal to your global audience and by creating a professional looking website, you are sending out the right signals.